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Sustainable Production In Profitable Focus

Irresponsible production and consumption of resources has lead to an alarming amount of wastage all around the world while millions of people are still starving and in constant need of more resources. So much so that sustainability is getting completely redundant.


This week in SDG X is a novel writing initiative to keep the network and the blog’s loyal readers up-to-date with a brief collection of news directly related to the Global Goals.


While there is need for a greater awareness, all hope is not lost since there are countries and companies which work towards this SDG. In feature today is Japan as their government and business communities have recently been displaying growing enthusiasm for taking actions in line with the U.N. agenda for green growth.


Japan’s famous Fuji Xerox has also launched an international resources recycling system in line with SDG 12 (responsible consumption and production). This establishes centers for recovering and recycling its products and ensures that all materials used in machines such as iron, copper and aluminum, will be reused or burned to extract heat. The company has also reported that its product recycling rates are close to 100% which is incredible.


Noriko Yoshie, general manager at the company’s corporate social responsibility department says “This program is operated profitably and is in sync with the basic principle underlying the SDGs, which is the integration of economic and environmental goals.”


According to Keio’s Kanie, the goals serve developing countries’ efforts to overcome the challenges they face and thus SDG-based business strategies can help Japanese companies expand their operations into these markets.


More companies in developing countries are coming forward to realign their development plans and strategies with that of SDGs as it proves to be more beneficial in the longer run time and again. The SDGs have been designed in such a way that it is advantageous for all and there is absolutely no reason that we see for it to not be followed.
Japan has gone eco-friendly. And so are many other countries, companies and people in order to live a sustainable life that is fruitful to all. When are you stepping up?

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