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Be The Responsible Consumer

The ever growing global population with a deteriorating natural resource base and dependance on urbanisation only goes on to attending to the needs of more people to be fed with water, farmland and rural labour. Consumption is on the rise and so production is increased in order to meet these needs.


However, an alarming fact arises, that the world loses or wastes about one third of the total production of food while contrastingly close to 800 million people suffer chronic hunger. More than 1 billion people still do not have access to clean and fresh water. Increase in need is justified but a sustainable consumption and production will put the resources into efficient use.


The SDG 12 Responsible Consumption and Production focuses on the same. On a whole, where people are dying of hunger and malnutrition, there is need for resources to reach them yet in many ways we are unable to manage. The more sustainably and responsibly we handle the resources with less production, there is a higher margin of a goal we reach.


A few ways to contribute towards the SDG is avoiding over consumption of food which leads to detrimental effects on health and the environment. Land degradation, declining soil fertility, unsustainable water use, overfishing and marine environment degradation are all lessening the ability of the natural resource base to supply food.


Another grave issue to put light on would be that man is polluting water faster than nature can recycle and purify water in rivers and lakes. Hence, it is really really essential to adapt all kinds of ways to avoid littering and polluting water so that a larger amount of population gets equitable access to clean water.


Awareness for responsible consumption and production is needed from all spheres and youth can contribute towards it by simply supporting the cause and raising their voice against the misuse. Get in touch and find out what you can do about it. More the voices, greater the change.

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